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During that, players meet many interesting characters, mainly Austin, and stories about his childhood and relationship with his parents.ĭue to its simple gameplay and visual style, Homescapes belongs to the casual genre. In other words, players need to solve match-3 puzzles to earn the resources needed to renovate and decorate a home. About HomescapesĪt its core, Homescapes is a match-3 puzzle game with a story progression and home & décor meta layers. In this dissection, I go deep into Homescapes user acquisition strategy and its notorious ads.īut first, we need to understand what this game is about, who is playing it, and just how successful it is. Are misleading puzzle ads an effective way to advertise a mobile game? Many players are calling out Homescapes’ fake ads, but they seem to be working.

In our Homescapes ads analysis, we tackle a burning question in the mobile game industry.

Gardenscapes game different than ad